We started BSYNC Fashion with a small retail outlet of 150 sq. Ft selling fashionable T-shirts. Although we tried to scale it up through local exhibitions, trade shows & promotions – we quickly realized the limitations to the number of people we could reach with just a local presence.
The concept of selling online originated as a casual idea and we were all inspired to try out the same. Our inspiration to sell and service to a wider range of people helped us set together a small e-commerce store – with 20 products. Our friends, relatives and our customers supported right through and we were able to build some positive momentum.
Currently we operate 3 websites, namely www.ethnigo.com for business to customer, www.ethnicsmart.com with wholesale business to business and our original concept www.bsyncfashion.com. With over 1,25,000 products we could now help lot of women choose their desired fashion wear.
Our decision to enter the B2B segment through www.ethnicsmart.com was an idea suggested by one of our customer. We are now helping 1800+ dedicated wholesalers, shop owners, boutiques and online stores to service their customers.
Our vision is to support the individual to start their own clothing store, empower him/her to level the playing field where only big textile players existed.
We are all focussed on reaching out to 35000+ households who could earn a regular income through our services by 31-Dec-2016.
Our Fundamental Values
Our prices are so lowered that it qualifies for the "Lowest Price Challenge" in India. We were founded around the principle of “Commercializing the fashion”. One of the method by which we do that is ensuring the latest fashion wear is globally available at affordable prices.
Our Foundation principle “Creation of opportunity through empowerment” has guided us to walk with manufacturers to overcome their hurdles and start selling online .Over the last 4.5 years we have built a strong customer base spanning 60+ countries and over 4000+ pincodes in India. Our Foundation principle “Sell things that you as a customer will buy” has gone a long way to help us setup a company brick by brick.
Loyalty is something hard to come-by in an era of bulk discounting and reject sales but our foundation principle “World class quality standards” has kept us in the hunt as the most preferred and trusted ethnic clothing.Right from the start we have been focusing on “Empowerment through education” and “Equal pay for equal work” and this makes our crew extremely selfless and very nice people to deal with. Our products are services reach the end customer through a connected network of partners, services and agencies. From our perspective these support services are not third parties, they are one of our own that’s how we keep alive our core value of “Complete ownership till product reaches customer”
OUR OFFICE ADDRESS
SURAT - B-156, MIRA NAGAR, UDHNA DARWAZA, RING ROAD, SURAT – 394210, GUJARAT
KOCHI - 2ND FLOOR, MADHURIMA, NR. LULU MALL, EDAPALLY, KOCHI – 682024, KERALA